2024
Chulalongkorn International Business Case Competition
CIBCC
May 20 to May 26, 2024
10th Edition
CASE DETAILS
CIBCC is Thailand's premier invitation-based business case competition, attracting teams from 20 esteemed universities globally. What sets us apart is our focus on real-world engagement. CIBCC offers a unique LIVE case study experience where teams visit the company site, witness executives present the company's vision, and engage directly with stakeholders. This hands-on approach fosters deep understanding, encouraging insightful solutions that go beyond theoretical analysis.
These cases take real-life challenges, opportunities, and dilemmas faced by firms in Thailand with an endless number of possible topics ranging from new products, disruption transformations, rebranding, financing, and marketing.
Case A
All teams will be given 8 hours
to prepare for Case A.
This case, designed to be more concise, will test the team’s ability to rapidly analyze and strategize within a condensed period.
Case B
All teams will be given 24 hours
to prepare for Case B.
This case is intentionally designed to be longer, requiring strategic thinking and comprehensive analytic skills. The winners will be selected based on their presentations for this case.
Venue
Bangkok & Rayong, Thailand
CIBCC showcases Thailand's beauty by changing venues yearly, allowing exploration of top destinations like Phuket, Bangkok, and Koh Samui. This blend of professional development and cultural immersion makes CIBCC truly distinctive in the world of business case competitions. This year, our CIBCC 2024 will be held in Bangkok and Rayong.
This year's hotel
Rayong Marriott Resort & Spa
Bangkok Pathumwan Princess Hotel
ORGANIZING COMMITTEE
CO-CHAIRS
ADVISOR
Co-Chair
Co-Chair
CIBCC Advisor
COMPETITION DEPARTMENT
Co-Head of Competition
Co-Head of Competition
Case Writer
Case Writer
FINANCE DEPARTMENT
Head of Finance
Sponsorship Coordinator
Sponsorship Coordinator
EVENT PLANNER DEPARTMENT
Co-Head of Event Planner
Co-Head of Event Planner
Activity Coordinator
Activity Coordinator
OPERATIONS DEPARTMENT
Head of Operations
Venue Coordinator
Logistics Coordinator
Venue Coordinator
Logistics Coordinator
AMBASSADOR DEPARTMENT
Co-Head of Ambassador
Co-Head of Ambassador
MARKETING DEPARTMENT
Head of Marketing
Marketing Staff
Marketing Staff
Marketing Staff
Marketing Staff
UNIVERSITY LIAISON
University Liaison